Tom Ford for Men
A man posing advertising aftershave.
The gold of the bottle connotes luxury and wealth.
His pose suggests that he is confident.
He is wearing a tuxedo, this suggests he has been to a wealthy dinner meal.
There is a woman in bed next to him this is supposed to persuade men to buy the aftershave because its supposed to make them feel confident enough to get women.
Because there is just a woman's hand and not the full body this suggests dominance for a man.
The man is using eye contact, this is a technique to seduce the audience.
DKNY be delicious.
The apple connotes the big apple of America.
Light behind the girl suggests innocence.
Apples are sweet and natural.
Aimed at the younger generation.
The girl is wearing hardly anything which suggests the naturalism.


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