Star Trek into darkness

The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.

Star Trek into the darkness was released in May 2013 after a previous star trek film. Critics said that Paramount earnt their money back on the new film. Star trek received $467,365,246 at the box office, this is because of the vast amount of marketing that they did. Posters were displayed in December 2012, 6 months before the release date to start the fan base for the film. Actors from the film hit American Talk shows such as Jimmy Kimmel which have massive audiences. The film was released on DVD and Blu-ray in September and advertised on iTunes for £10.00. Owning the DVD meant that viewers could watch the film over and over again without having to pay the high prices of the cinema. Whilst super bowl was on an app was released to unlock new surprises and features of the film. Such as, seeing the trailer and poster earlier.  Top critic Mark Kermode said: “Having successfully resurrected the moribund Star Trek franchise with his 2009 reboot, JJ Abrams goes for broke with Star Trek Into Darkness (2013, Paramount, 12), in which both action and spectacle are set to warp factor nine from the off. The film opens with Kirk (Chris Pine) being chased over the edge of a cliff while Spock (Zachary Quinto) wrestles with the exploding insides of a volcano, a sequence which pretty much sets the pace for the rest of the movie. Chasing an evil nemesis across the galaxy, the Enterprise and its crew boldly go where many have gone before, but with a lot more splash. The usual conversations about loyalty, logic and the transgression of the "Prime Directive" are generally held while hanging off the edge of a collapsing building, punching a running adversary in the face or being fried alive in a nuclear reactor” In my opinion, I think that seeing films in the cinema is the best way to watch a movie, I think that the growing market of the digital download and DVD sales are a good thing. Sometimes, people do not have the time or money to watch films in the cinema, so they have to download or buy their own copy.

Although, seeing Star Trek: Into Darkness in the cinema would be the best possible way, as I am sure that the 3D features are worth the money, I think that the fact that the distributors released the DVD version so close to the cinema release date, shows us that there was method in that. I believe that the distributors thought that if they released the DVD sooner rather than later, the audience that saw the film in the cinema or the excellent marketing around the world, will buy the DVD as they will have not forgotten about it.

I think that watching films in the cinema is the best option by far, but I think for this film, maybe the DVD may be better. This is also proven from the many extras that are available with the DVD/Blu-ray.

Chloe Horne and Jessica Maxwell